The new iteration only works on the iPhone 3GS and makes use of augmented reality by superimposing data or information over the live feed from the phone's camera. Stay signed in. Forgotten password? Get the very latest news and insight from Campaign with unrestricted access to campaignlive. Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
UrbanSpoon: combines AR and apps. Marketing Digital Marketing Technology Apps. Close Join a growing community of media, marketing and advertising professionals today Read exclusive registrant only articles Read more articles each month Sign up for free specialised news bulletins Register Now Already Registered? One of the most popular Seattle-made apps is no more.
After more than 30 million downloads, local company Urbanspoon has been gobbled up for a second time since its launch , and its new owner, Zomato, has decided to swallow hard and discontinue the name. When they looked at North America, though, they saw both opportunity and a hornet's nest of competing apps. On top of that, there are plenty of players in the niche of crowd-sourced restaurant searches: Zagat, OpenTable, Foodspotting, GrubHub, TripAdvisor, and many, many more.
Plus a loose cannon, Yelp, that now promises to deliver whatever dish your tummy growls for via its Eat24 affiliate. The tech world tells us that it's often easier to buy than to build. For a few months, they just tinkered, but this week they've pulled the plug on Urbanspoon. For one, the rating system on Urbanspoon has changed, from the like and dislike system to Zomato's five point scale.
Also, Zomato only allows one review per person per restaurant, while Urbanspoon had no such restrictions. It also requires people to log in to use the app, unlike Urbanspoon. The acquisition of Urbanspoon was just one in a string of high profile acquisitions around the world, but according to Chaddah, the plan for now is to consolidate and launch new features. We've seen the rollout of features like Zomato Cashless in Dubai in February , support for online ordering and then a new app just to order food.
Although some have criticised Zomato as lacking in innovation, it's becoming increasingly clear that the company is trying to become a part of every aspect of the restaurant ecosystem, with payments and deliveries already launched, and table booking rumoured to be coming next. With that focus in mind, it perhaps makes sense that Zomato wanted to close down the Urbanspoon brand as quickly as possibly, before the two products diverged too wildly.
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