The cutlery we created have earned trust and support from first class hotels and restaurants around the world. We have overcome numerous challenges before we became capable of delivering products of reliable quality. Here we are going to share with you how our corporate culture was born and promoted. Our founder, Bungen Yamazaki, after mastering the technique of producing hand-hammered copperware, opened his own workshop to produce spoons. During that era, we shipped our products made of brass, copper, nickel-silver to Yokohama and Kobe where many foreigners resided.
Soon thereafter, we evolved into a maker of metal cutlery made with machines and the business grew, allowing us to begin exports to Europe, the birthplace of metal cutlery. In , cutlery was made primarily of stainless steel in Europe. We pioneered the importing of materials from Sweden for making cutlery, enabling us to strengthen our association with Europe. In the early s, large American cutlery manufacturers rushed to outsource their production to Japan, much to our excitement.
But the huge US cutlery market became quickly flooded with high quality Japanese products, leading to voluntary export control to ease the trade friction between the two countries.
We learned we would have no future unless we overcame the currency gap by manufacturing products with high value-added. We conducted thorough market research in Europe, especially France and Germany, well known for being forerunners in craftsmanship handling metals in particular.
Because we wanted to be strategically right with our directions and adept at European consumers taste for design and quality of tableware in general. In , we started exploring the possibility of channeling our sales directly into the global market. In other words, we circumvented export brokers and established direct business relationships with overseas customers. The challenge was seeking potential buyers of our products on our own. Looking forward, we traveled to 65 countries. By making cold calls to various trade organizations and high-end department stores in order to conduct thorough market research, we slowly but surely increased the number of customers.
Through such tireless efforts, we developed a sales network around the globe. Finally, we were recognized as a reliable cutlery company by a German silverware maker known for its year history as well as world leading Danish and French brands. At Flatwareguide. Yamazaki covered cutlery, huge in keeping with Yamazakitableware. Yamazaki crockery. Tableware stainless steel gold accent cutlery. Yamazaki silver replacements, ltd conforming to Replacements. Flatware estate. Basket account sorting page frequently asked news career program.
Yamazaki patrick cutlery to the degree that Beso. Yamazaki covered with pebbles last line yamazaki. Heavy gold pebble design, accented gold handles. Login with Facebook. Yamazaki Flatware We surveyed 7 first-class Yamazaki flatwares over the latter 3 years. Show Filters. Silver Stainless Steel. Casual Silver Stainless Steel.
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